PR: Best day to send a press release in Africa?

Dear Partners,
Did you know that there are over 57 non-working days in Africa in July alone?
Non-working days are a huge factor when planning for press-release distribution in Africa. After all, who wants to send a press release when nobody is around to read it?
Here’s another example: In the month of August, there are only seven working days (that’s right, only seven!) that don’t fall on a holiday in one of the 54 African countries.
In order to help PR professionals plan their press release distributions in Africa, APO has released a Calendar of non-working days in Africa. It’s available at One look at the calendar, and you will realize that finding a day without a holiday in Africa can be tricky!

For example, if you need to distribute a press release in Tanzania in August, don’t do it on the 8th, since it’s Nane Nane Day (Farmers’ Day). Do you want to target Burkina Faso? Forget about August 4th, because it’s Revolution Day, and the next day, August 5th, is Independence Day. Kenya? Uganda? Angola? Don’t waste time wondering if it’s a holiday. Instead, just check the APO Calendar of non-working days in Africa before planning your press release distribution.
In other exciting APO news, contract renewal season has started, and APO client retention is at its top. DHLGemalto, Orange, and the International Criminal Court are just a few of the clients that have chosen to stay on board with APO, and we couldn’t be more honored to work with them.
During the recent weeks, APO welcomed new prestigious clients like McKinsey and Company,Dassault Aviation, the Ministry of Finance of Nigeria, and Business Connexion, while companies like Alcatel-Lucent and Accor are coming back after several month of absence.
In the meantime, AfricaCom, Africa’s leading telecoms event, has named APO their official wire for the second year in the row.
Furthermore, as of next week, APO’s client press releases will be available on the website of the prestigious Mail & Guardian Africa.
Take a few minutes to browse the APO website. You will see that APO is very different from other newswires operating in the U.S. or in Europe, like PR Newswire and Business Wire.  For instance, APO allows unlimited multimedia content at no additional charge.
But if you are one of our clients you know we are offering much more than that.
We hope all of you have a great summer and enjoy both your non-working days and your days in the office!
Aïssatou DIALLO
Project Manager
Europe Office
APO (African Press Organization)
Voie du Chariot 3
1003  Lausanne, Suisse
Tel.: + 41  22 534 96 97

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